So think of this: You're on the run; You need a safe house. Your contacts are watching you but can only reach out to you in a way no one else can understand. Suddenly, you receive a message! Can you decipher it?
In November 2022, Smirnoff's masterbrand party came back to life.
"No Known Address 2.0: Hotel Smirnoff" was designed as a hotel experience, a safe house for all rascals and vagabonds. Living up to our name, Dentsu Creative worked to advertise it as such.
This purely digital campaign spanned from teasers across social media platforms to snapchat filters & booking confirmation letters. It was also built on an already existing relationship with a loyal client base. This got us 7000 attendees, a whopping 40% more people than the brand initially targeted.
Client: Smirnoff
Agency: Dentsu Creative Lagos
Creative Director: Sola Mosuro
Deputy Creative Director (Art): Adedamola Shonubi
Art directors: Jomiloju Onanuga | Oyindamola Ogundare | Fola Oriowo
Copywriter: Chinoyerem ‘RED’ Wellington
Account Manager: Anuoluwa Kabiawu
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