After launching in Nigeria in 2021, Netflix kept up with their communication plan. To reiterate that local content can always be found on the platform, we went back to the main campaign line, "Nollywood is Home", and continued to build upon the impact of our Nigerian stories. For this phase, 3 Netflix originals were launched.
We crafted the campaign to reflect that a story written in modern time can be placed in the setting of a true-life story of old, and yet, they would seamlessly merge. This is the concept behind the black & white background in the key visuals.
Building on this, we created a portal into the past using pedestrian bridges which were designed to look like a walk through old an village (as seen in the video above). This was used to promote the movie titles "Anikulapo" & "The King's Horseman".
Digital channels were also heavily relied on where we posted content like the "Gbera Dide" (Arise) meme to launch Anikulapo.
For the Far From Home series launch, we played heavily on the nostalgia of secondary school days, using school props for picture ops.
In everything we did, the reality of the Nigerian experience influenced the execution of each idea.
AWARDS / MENTIONS :
2022 LAIF AWARDS
Client: Netflix
Agency: Dentsu Creative Lagos
Creative Director: Sola Mosuro
Deputy Creative Director: Adedamola Shonubi (Art) | Baruch Apata (Copy)
Art directors: Oyindamola Ogundare | Jomiloju Onanuga | Fola Oriowo
Copywriters: Adetutu Agun | Chinoyerem ‘RED’ Wellington
Account Manager: Busolami Aderemi
Leave me a message and I'll be sure to get back to you.
