Sanemind is a mental health organisation looking to improve the well-being of Nigerians. The Positive Affirmation Doodles are targeted at children (toddlers to 10 year olds) to build their confidence and boost their self-esteem at a very young age. The client requested for a very playful doodle style to encourage children to colour in the affirmations.
Since the doodle book is targeted at little children, font selection played a major role in the design. We chose fun, quirky fonts that speak to the creative and free nature of kids.
Working with a select team of illustrators, style coordination was very important in order to ensure a seamless design on this project. This duty fell on on my desk along with the design of the front cover.
CREDIT:
Client: Sanemind
Creative director: Oyindamola 'waleola Ogundare
Illustrators: Isabelle Irabor | Mobolaji Ogundare
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