A new Smirnoff Ice variant was about to be launched and it touted a flavour that promised to become consumers' favourite of the range. The brief was simple: "Get consumers excited for a new variant using the brand's mischievous and energetic voice. Make sure to keep the global tagline Turn Up the Flavour." Here's a collection of some consumer-facing and trade-focused creatives made for the campaign.
I worked as the lead Senior Art Director on this project, creating the key visuals and liaising with the VFX team to fine tune the TV commercial.
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Unfortunately, a new masterbrand campaign was launched worldwide before many of the assets above could go live.
Client: Smirnoff
Agency: Dentsu Creative Lagos
Creative Director: Sola Mosuro
Deputy Creative Director (Art): Adedamola Shonubi
Art directors: Oyindamola Ogundare | Fola Oriowo | Jomiloju Onanuga
Copywriter: Chinoyerem ‘RED’ Wellington
Account Manager: Anuoluwa Kabiawu
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